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  • Marketing Manager - CRM

  • Business: Wickes
  • Sector: Marketing
  • Location: Watford, Hertfordshire
  • Salary: Excellent £££ + package
  • Hours of work: 37.5
  • Position type: Permanent
  • Job type: Full Time
  • Date posted: 29-Mar-2019
  • Job reference: 20998

Job Description

Wickes is more than just the nation’s favourite DIY store. We’re part of the Travis Perkins Group, one of the UK’s top employers.  That’s why the first thing you’ll notice at Wickes is the way everyone pulls together. It’s a place where we’ll ask for your ideas, listen to your opinions and value the contributions you make. Chances are you’ve never experienced anything quite like our culture.  

All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be.  If that sounds like you, we’ll make you feel right at home.

The Role

Working within the Multichannel function, this role will play a key part helping to deliver the long-term CRM strategy for Wickes.  This role involves maximising the value in our Trade customer base, through technology, insight & data-driven acquisition and retention strategies.

Main Responsibilities (but not limited to)

  • Work with stakeholders & agencies to understand the most appropriate opportunities to support through CRM.

  • Develop CRM plans & contact strategies which support growth of the CRM program.

  • Make recommendation on evolving the CRM strategy based on new insights

  • Oversee core trading CRM deployments, to ensure that a best practice approach is applied & activities evolve in-line with the CRM strategy.

  • Champion best practice testing methodology to enhance the effectiveness of Multichannel activities.

  • Work with key stakeholders in Wickes to continually optimize the customer journey for Trade.

  • Deliver against agreed CRM objectives within Multichannel & Trade Customer Plans.

  • Own day to day management of the relationship with ITG

  • Act as the ‘Product Owner’ for the TradePro Loyalty scheme.

What we can offer you

Wickes are part of the Travis Perkins Group, the UK’s largest supplier of building materials with over 20 different brands and over 28,000 employees we are able to offer long and varied career opportunities. We are committed to investing in your development and enabling you to fulfil your future career aspirations


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