Regional Sales Director

Are you a commercially driven sales leader who thrives on building high-performing teams and winning profitable business? This is your opportunity to take the reins of a regional sales operation within BSS, part of Travis Perkins plc, and make a tangible impact on growth, margin and market position.

About the role

As Regional Sales Director, reporting into Cath Mullin, Regional Director, you will lead and develop a regional sales team to deliver sales and profit targets in support of the company and regional business plan. You will balance strategic leadership with hands-on operational excellence, shaping the regional work winning strategy while building the relationships and team culture that turn opportunity into sustainable growth.

What you'll be doing

• Lead and engage colleagues in delivering an industry-leading Stay Safe culture and new ways of working

• Lead and implement the Regional Sales Strategy

• Take responsibility for the effective management and direction of sales and profit through Account Managers, Technical Support, Regional Tender Office, Project Tracking, Hire, Industrial and QMS

• Prepare an agreed regional and individual branch/territory sales plan and manage the resources under your control to meet its objectives

• Proactively seek opportunities to continually improve processes and ways of working across the branch, region and business, maximising productivity and sharing best practice while maintaining a cost-effective approach

• Provide input to the sales and profit budget and maintain a clear understanding of the market dynamics in your area

• Establish revenue and margin targets that are both ambitious and achievable

• Be a leader and role model through effective recruitment, development and performance management, setting clear objectives, work priorities and standards, and reviewing individual performance against these

• Take advantage of the opportunities that arise through customer requirements to maximise profit for BSS

• Establish and maintain effective working relationships between the sales teams, the BSS network and suppliers to maximise sales performance and customer potential

• Build a network of contacts and customer partnerships through regular contact at all appropriate levels

• Implement a defined account management approach for key customers to ensure all potential sales opportunities are fully exploited

• Maintain a high level of personal engagement with critical decision-makers among top customers and suppliers

• Influence and challenge senior-level stakeholders

• Collaborate and align with Regional Directors, the Managing Director and fellow Sales Directors to ensure a unified, joined-up approach, contributing local and regional project intelligence to inform strategy

• Support the implementation of change activity across the business, including system implementation, process improvement and proposition development

• Continually evaluate commercial performance using data and KPIs, identifying risks and opportunities and using insight to drive improved outcomes

• Lead a performance culture, driving for high performance, addressing poor performance quickly and challenging average performance, while coaching and developing your team to be at their best

What we're looking for

Essential

• Demonstrable sales record in an external sales role

• Experience of managing a target-driven external sales team

• Previous management experience with the ability to lead, motivate and develop staff

• Commercial awareness and the ability to produce and interpret basic financial and statistical information

• Excellent relationship-building, communication and interpersonal skills, with the ability to relate to a broad spectrum of individuals

• Excellent customer service skills

• Good organisational skills with the ability to plan and prioritise the work of self and others

• Good negotiation and coaching skills

• Knowledge of sales processes, with the ability to implement and manage a project tracking system and a successful quotation follow-up system

• Ability to engage with and create a team ethos

• Ability to continuously challenge the status quo

• Passion, drive and initiative to succeed

Preferred

• Previous experience at Sales Director level

• Good presentation skills

• Knowledge of company procedures and products

• Proven track record of delivering measurable improvement in a sales-driven, multi-site environment

• Analytical mindset and resilience

Why BSS

We reward our leaders well. Alongside a competitive basic salary, you'll benefit from strong bonus earning potential, enhanced pension contributions that increase with length of service, a company vehicle, family medical cover and much more.

You'll join a business that backs its people, rewards results and gives leaders genuine scope to shape their region. If you're ambitious for what your team can achieve and want a role where your commercial decisions make a visible difference, we'd love to hear from you.