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Sales Director

  1. Permanent - Full time
£Competitive + Bonus + Benefits
  1. BSS
  2. Coventry, West Midlands

hrs/pw

Mon to Fri

Coventry; Northampton

51563

Are you a senior sales leader with the credibility to operate at Board level and the drive to deliver sustainable growth through people? Do you combine strong commercial judgement with a passion for customer engagement, account development, and building high performing sales teams? If so, this is a standout opportunity to shape the national sales strategy for BSS, part of Travis Perkins plc.


About the role


As Sales Director, you will develop, lead, and execute the national sales strategy for BSS. Reporting to Josie Crowe, Managing Director, you will play a critical role in shaping overall business strategy, driving profitable growth, and ensuring commercial excellence across all sales channels.


This is a role that balances strategic leadership with operational grip. You will align sales activity to wider company objectives, market conditions, and long term growth ambitions, while leading a performance culture that develops talent and raises the bar across the sales community.


Key responsibilities


  • You will contribute to the overall strategic direction of BSS by developing and implementing a national sales strategy that supports growth, profitability, and a market leading proposition.

  • Working closely with the Managing Director and Finance Director, you will ensure sales objectives are fully aligned with operational and financial targets. You will set ambitious but achievable revenue and margin goals and define pricing strategies that reflect market conditions, project scope, and supply chain realities.

  • You will develop and maintain strong commercial relationships with key customers and top suppliers, implementing clear account management strategies to maximise opportunity, retention, and long term value. This includes maintaining personal engagement with senior decision makers across our largest customers, suppliers, and internal commercial stakeholders.

  • You will support and lead change activity across the business, including system implementations, process improvements, and proposition development.

  • You will collaborate closely with Regional Sales Directors, Regional Directors, and the Managing Director to ensure a joined up national and regional approach, contributing market and project intelligence to inform strategic decision making.

  • You will lead a high performance culture, addressing underperformance quickly, challenging average performance, and coaching and developing senior sales leaders to ensure they are operating at their best.


What we are looking for?


  • You will be an experienced Director level leader with a strong track record in sales leadership and team management, capable of operating at senior levels internally and externally.

  • You will bring significant Director level experience, including leading teams through others and managing remotely. You will be commercially astute, with the ability to translate strategy into executable plans and measurable outcomes.

  • You will be an excellent communicator and negotiator, with the credibility to influence senior stakeholders, key customers, and suppliers. You will be ambitious, analytical, and driven to improve performance, develop people, and build a winning sales culture.


Why join us


This is a high impact and senior role with genuine influence over the performance and direction of BSS. You will work with a strong senior leadership team, collaborate across the wider Travis Perkins Group, and lead a national sales agenda with real scope to shape proposition, customer relationships, and long term growth.


As an industry leading employer, we offer a competitive reward and benefits package, including a competitive basic salary, strong bonus earning potential, company car, family private medical insurance, enhanced pension contributions, colleague discount, and access to MyPerks, our industry leading discount hub.


Ready to apply?


If you are ready to lead nationally, build a high performing sales culture, and deliver sustainable growth, we would love to hear from you.


We’re driving to become a truly inclusive employer. We want everyone to be at their best and it’s our ambition that everyone within our Group feels safe, welcome, and confident to be their authentic selves.


You be you, it makes us, us.

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