Digital Marketing Manager

Digital Marketing Manager

Nottingham

£Competitive + Benefits

Birchwood Price Tools (BPT) is an innovative company which creates and brings to market leading brands aimed at improving the working day of Tradespeople, predominantly in the Construction Sector.  

We work in a dynamic and fast-paced environment. The key to our culture is taking pride in what we do, listening and supporting each other as one team. Our team is brimming with some of the most creative and savvy minds in the industry and we remain at the forefront of our markets thanks to our in-house product knowledge and brand marketing experience.

We’ve huge ambitions for 2018 and beyond, and we’re on the lookout for an experienced and commercially-minded Digital Marketing Manager, who is passionate about customers and brands, and who can help us to deliver our goals.

What do we want?

We’re looking for a dynamic individual who is passionate about our customers as much as we are, and who has a real interest in championing the customer experience, developing digital solutions to WOW our customers and targeted digital campaigns, to drive loyalty and sales.  At the same time, this person will help us to unleash the potential of our brands through digital channels.

We’re after someone who has the confidence and experience to drive our digital agenda.  We’re looking for someone who’s enthusiastic, resilient and resourceful, with a sharp eye for detail and a passion for excellence. Additionally, being well-organised and planned goes without saying, as there will always be a need to effectively juggle several projects at once.  

The successful candidate will ideally have:

• Marketing Degree, Digital Marketing or CIM Qualifications

• Experience in a similar role in a B2B environment

• Extensive B2B marketing experience that includes; CRM, customer data management, customer lifecycle and sales pipeline management, digital and online marketing including sales promotion campaigns, management of websites including e-commerce websites

• Management of budgets and external agencies

• Not essential but desirable would also be B2C marketing experience that includes; consumer-facing website development, SEO, PPC, e-commerce, social media marketing and consumer email and mobile campaigns.

What you’ll be doing

You’ll champion the digital marketing agenda within the Company. You will lead the customer experience through our digital channels and drive sales through targeted campaigns.  You’ll support our brand marketing communication strategies through digital, and work closely with our category, marketing and sales teams to drive the best digital marketing approaches in the industry.

No two days are the same, but here are some of the activities you will be involved in:

• Championing the effective management of customer data within the Company

• Developing and implementing targeted B2B sales promotion email campaigns

• Analysing the ROI of digital campaigns

• Driving the development of our B2B reseller e-commerce website

• Working with external agencies on web development initiatives

• Driving the development of our B2C consumer-facing websites

• Developing and implementing customer surveys through digital means

Ready for your next challenge? Apply today.

#LI-AG1