What you'll do
Remote working (with travel to Bridgwater, Somerset, once or twice a month)
Fixed term contract for 12 months
Toolstation is on an exciting digital transformation journey, creating a truly compelling and convenient proposition for our omni-channel business. Our goal is to empower customers to shop how they want and when they want, delivering an exceptional online experience. Join us and be a pivotal part of this exciting growth!
Reporting to the Head of Digital, you will be instrumental in driving Toolstation's digital growth. You will optimise online product presentation, navigation, and search functionality to enhance the customer experience and achieve sales targets. This role requires a data-driven approach, strategic thinking, and strong collaborative relationships across our digital teams.
Specifically you will:
- Develop and execute a comprehensive digital merchandising strategy to drive sales, improve customer experience, and achieve business goals.
- Lead and manage a team of 5 direct reports, providing objectives, guidance, training, and support.
- Analyse website data, customer behaviours, and sales performance to identify areas for improvement and optimise merchandising tactics.
- Curate and optimise product listings, ensuring high-quality images, compelling product descriptions, and effective visual merchandising.
- Collaborate closely with cross-functional teams including e-commerce, marketing, data analytics, and UX/UI to align strategies and implement meaningful changes.
- Champion reporting and dashboard creation to keep merchandising and wider digital teams informed on e-commerce performance.
- Be commercially aware of the merchandising team's impact on key financial metrics like sales, turn, margin, and in-stock targets.
- Stay up-to-date with digital and e-commerce trends, exploring innovative solutions to enhance the online shopping experience.
- Review and identify inaccuracies and improvements across the website and app, working with various departments to implement changes.
- Build strong relationships with Commercial Managers, understanding product ranges and identifying solutions for issues.
What you'll bring
- Strong Leadership: Ability to motivate and guide a team.
- Analytical Prowess: Crucial for interpreting data, spotting trends, and making smart, data-driven merchandising decisions.
- Excellent Communication & Presentation Skills: Essential for collaborating effectively with other teams and stakeholders, clearly conveying your findings and strategies.
- Strategic Thinker: Understands the bigger picture in e-commerce and can develop digital merchandising strategies that truly align with business goals.
- E-commerce Expertise: A solid grasp of e-commerce trends and best practices is essential to keep us ahead of the curve, along with proficiency in data analysis tools.
- Relevant Experience: Ideally, a background in digital merchandising, digital trading, digital category management, or online marketing within e-commerce.
- Customer Insight: A good understanding of customer behaviour and how it influences purchasing decisions is key.
- Adaptability: The ability to adjust strategies as the market evolves is important.
- Analytical & Detail-Oriented: You can analyse data, make timely recommendations, and are thorough and accurate in your work.
- Organised & Proactive: You're a great planner and organiser, able to manage your time and prioritise tasks independently.
- Collaborative Team Player: Always looking for ways to support others.
- Customer-Focused: Committed to delivering high-quality service to both internal and external customers, and passionate about the Toolstation customer experience.
- Driven & Motivated: You take ownership and get the job done.
- Continuous Learner: You're a quick learner, always seeking to extend your knowledge and embrace new challenges.
Bonus points if you have:
- Basic HTML experience
- Website content management experience
What you'll get
This is a brilliant opportunity to push to the next level in your career with Toolstation and help shape the future of our digital customer experience
Toolstation. The story so far.
We’re one of Britain’s fastest growing multi-channel retailers of tools, accessories and building supplies. Backed by Travis Perkins plc, our freedom to operate as a nimble, entrepreneurial business means we’re now well established and have even bigger plans. The trade, home improvers and self-builders all trust us to deliver a lot more than tools and in our network of almost 600 branches and distribution centres throughout the UK, we all work together to get the job done. And with plans to open many more branches this year, we always have opportunities for great retail professionals who want to grow with us.
To apply
Caught your interest? Want to know more? Take a look at www.toolstationjobs.com or simply hit apply
Our policy is to employ the best qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability
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