Ecommerce Merchandiser

Key Responsibilities

• Support the E-commerce Trading Manager to achieve the trading KPI's in a high priority business category including Kitchens and Bathrooms.

• Manage day-to-day website activity, product launches, proposition changes and content

• Optimise site and customer journey during daily site walks and data analysis 

• Use merchandising tools to improve on-site navigation, search, customer journey, taxonomy, basket building techniques and product placement 

• Ensuring all product data, categorisation, filtering and meta-data is present and correct to drive effective SEO optimised website and conversion

• Drive onsite promotion planning, promotions and extended range that complement the offering to increase sales, conversion rates, AOV and margin

• Help analyse opportunities and trends to improve customer journey, range and price by working closely with the commercial teams

• Analyse and improve merchandising on the site and produce relevant reports using Google Analytics and Business Objects

• Collaborating with marketing and design/digital experience teams effectively to ensure website content and communication is effectively displayed and consistent

• Build relationships with commercial teams to execute promotions, range changes, opportunities and report on category performance

• Assisting to deliver the promotional calendar, by coordinating with traffic driving marketing activities such as email, search/SEO, social media, and other digital marketing channels

• Own and create action plans from site usage and campaign performance, including but not limited to category performance, quality of search, and promotional/event performance; develop and explore new analytics to further understand site performance and usage.

What are we looking for?

• 2 years’ experience in a similar or commercial role

• High attention to detail and accuracy

• Strong communication skills

• Proven analytical and problem solving skills 

• Track record of learning quickly and responding to change

• Collaboration skills by bringing together cross functional groups of people 

• Experience using Google Analytics (or similar web analytics) is desirable

• An understanding of SEO, and the impact of actions on search visibility

• Website analytics platforms and digital marketing best practices