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  • Ecommerce Merchandiser

  • Business: Wickes
  • Sector: Marketing
  • Location: Watford, Hertfordshire
  • Salary: Excellent + bonus + benefits
  • Hours of work: 37.5
  • Position type: Permanent
  • Job type: Full Time
  • Date posted: 24-Jan-2020
  • Job reference: 25584

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Job Description

Wickes’ culture is a best-kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. It’s an exciting time in Wickes’ history as following strong growth, 2020 will be the year that Wickes demerges from the Travis Perkins group and becomes a FTSE 200 company in its own right. 

Based in our Watford Support Centre, we are looking for an E-commerce Merchandiser to join our fantastic, growing Multichannel team. You will be responsible for the day to day trading and enrichment of our digital content and customer experience. Plan and lead the product range offers and promotions in collaboration with commercial and price planning teams and ensure the entire business is coordinated and aligned behind the Business priorities. You'll also have the opportunity to be involved in some exciting projects!

Key Responsibilities


  • Support the E-commerce Trading Manager to achieve the trading KPI's in a high priority business category including Kitchens and Bathrooms.

  • Manage day-to-day website activity, product launches, proposition changes and content

  • Optimise site and customer journey during daily site walks and data analysis 

  • Use merchandising tools to improve on-site navigation, search, customer journey, taxonomy, basket building techniques and product placement 

  • Ensuring all product data, categorisation, filtering and meta-data is present and correct to drive effective SEO optimised website and conversion

  • Drive onsite promotion planning, promotions and extended range that complement the offering to increase sales, conversion rates, AOV and margin

  • Help analyse opportunities and trends to improve customer journey, range and price by working closely with the commercial teams

  • Analyse and improve merchandising on the site and produce relevant reports using Google Analytics and Business Objects

  • Collaborating with marketing and design/digital experience teams effectively to ensure website content and communication is effectively displayed and consistent

  • Build relationships with commercial teams to execute promotions, range changes, opportunities and report on category performance

  • Assisting to deliver the promotional calendar, by coordinating with traffic driving marketing activities such as email, search/SEO, social media, and other digital marketing channels

  • Own and create action plans from site usage and campaign performance, including but not limited to category performance, quality of search, and promotional/event performance; develop and explore new analytics to further understand site performance and usage.


What are we looking for?

  • 2 years’ experience in a similar or commercial role

  • High attention to detail and accuracy

  • Strong communication skills

  • Proven analytical and problem solving skills 

  • Track record of learning quickly and responding to change

  • Collaboration skills by bringing together cross functional groups of people 

  • Experience using Google Analytics (or similar web analytics) is desirable

  • An understanding of SEO, and the impact of actions on search visibility

  • Website analytics platforms and digital marketing best practices

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