Senior Brand Manager - Benchmarx & TP Hire
Are you passionate about customer marketing, brand building, and driving growth through insight-led campaigns?
Do you bring creative energy and commercial focus to everything you do? If so, you could be the Senior Brand Manager we’re looking for!
As a Senior Brand Manager in our Travis Perkins Group Marketing & Digital team, you’ll lead brand and marketing strategies across two exciting businesses: Benchmarx Kitchens and Travis Perkins Hire. You’ll shape customer value propositions and deliver full-funnel campaigns that drive new customer acquisition and long-term loyalty.
You’ll also be part of the business’s Senior Leadership Team, playing a vital role in aligning marketing to strategic priorities.
Key Responsibilities:
Develop marketing plans and customer value propositions for Benchmarx and TP Hire.
Represent the customer voice, driving decisions based on real insight.
Manage media planning and execution across all channels – from radio and OOH to digital.
Write compelling copy and support radio ad production and placement.
Collaborate with 3rd party agencies to deliver brand and acquisition campaigns.
Use customer and campaign data to make smart marketing recommendations.
Ensure websites reflect updated content and an optimal user experience.
Manage internal and external resources to deliver timely, high-impact work.
Ability to interpret data to optimise marketing strategies and present back results to stakeholders.
Foster strong, collaborative relationships with branch and regional teams to drive alignment and support shared goals.
With your creativity, commercial thinking, and drive for results, you’ll bring marketing campaigns to life that are customer-focused and performance-driven. You’ll balance strategy with execution and thrive in a fast-paced, multi-brand environment.
Along with the above, you’ll also have:
Desirable to have a degree in Marketing or Business.
Previous experience in high-volume, multi-site marketing roles.
Hands-on experience with multichannel campaigns, including digital and media buying.
Familiarity with social media channel management and media metrics.
Excellent communication and presentation skills across all levels.
Proven ability to manage a budget and lead cross-functional teams.
Confidence working in matrix environments with multiple stakeholders.
Data-driven decision-making mindset and a keen eye for detail.
What’s in it for you?
You’ll be part of a collaborative and ambitious marketing team, where your ideas are valued and your impact is real. Travis Perkins Group supports your personal development and career growth through:
Competitive performance-related bonus
Save-as-you-earn and Buy-as-you-earn schemes
Contributory pension plan
Colleague discount across our Group brands and businesses including 20% off at Toolstation
About us:
As the largest distributor of building materials in the UK, Travis Perkins has been helping to build Britain for over 200 years.
With over 5 businesses, 19,000 colleagues and more than 1,200 branches, stores and sites around the UK we believe we have the best people and the best place to work. Everyone works hard together to deliver results, but most importantly, have some fun along the way!
You be you, it makes us,us!
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Building better communities
Our businesses span the trade, home improvement and DIY markets and our aim is to offer the best for our employees, customers, suppliers and the communities around us which helps bring our strategy to life.
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