What you'll do
As the Performance Marketing Manager for Toolstation you will play a crucial role in driving the success of our performance marketing efforts. This position requires a combination of strategic oversight and practical execution, where you will be responsible for devising and implementing comprehensive paid and owned media plans.
Day to Day
Strategic thinker who can develop and execute omni-channel performance marketing to drive trade and build the Toolstation brand.
Work together with the Finance business partner to set financial targets and forecast budgets. Regularly review pacing to ensure tight control of spend whilst also managing invoicing and purchase order reconciliation per partner and platform.
Build, develop and coach a high performing performance marketing team.
Accountable for setting the Toolstation performance marketing approach and management of key performance channels including paid search, paid social, and affiliates supported by external agency partners.
Select best-in-class channel, insight, attribution, and measurement partners holding them to account by setting clear KPI’s. Work closely alongside them to develop activity and consistently enhance results.
Understand and define customer and business requirements for paid advertising to ensure that Toolstation is operating the most cost effective and efficient model, whilst exceeding ROAS targets.
Responsible for communicating with a wide range of stakeholders, including our senior leadership team to ensure alignment share results and define actions to maximise performance.
Work cross functionally with Digital & Ecommerce Trading, Insight and Brand teams including Content, Merchandising, UX, Web and Category Managers. Work collaboratively to ensure campaigns are optimised towards all trading activities and working harmoniously towards achieving trading targets.
What you'll bring
Teamwork and collaboration - Recognises the importance of working collaboratively across the business.
Planning and organising - Understands own and business priorities. Plans effectively and monitors progress towards achievement of plans. Investigates possible roadblocks and develops contingencies to redirect tasks so momentum is not lost.
Communication - Communicates openly and effectively, ensuring that messages are clear and concise. Adapts content and style to help others understand.
Drive and Motivation - Focuses on results and desired outcomes and how best to achieve them. Takes ownership for completing tasks and gets the job don
What you'll get
You’ll find every opportunity to be yourself and to bring your personality and potential to work plus so many more opportunities to take your career in retail wherever you want – up the ladder, across the business or into another role in the Travis Perkins Group. And because we want to do our best for you, you’ll be supported all the way with training and development – including access to our very own Toolstation Academy programmes.
Plus, you'll receive some of the best benefits in retail. So, as well as 22 days’ holidays + Bank Holidays, company pension scheme and life assurance, we offer a bonus scheme, cycle to work scheme, save and buy as you earn, 20% discounts across all Travis Perkins companies, financial education and support, recognition awards and discounts at over 1000 other retailers.
Toolstation. The story so far.
We’re one of Britain’s fastest growing multi-channel retailers of tools, accessories and building supplies and an integral part of Travis Perkins plc. The trade, home improvers and self-builders all trust us to deliver a lot more than tools. Our store expansion programme and the size and diversity of our Group, means we always have opportunities for ambitious people who want to grow with us.
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